Meet Primo. He runs the store day.Your AI GM.
Every store, every shift, handled.
Primo runs the checklists, checks every photo, chases every ticket and tells you what matters. Talk to him like your best GM. Type, dictate, or call.
$249 per store per month. Unlimited crew. No card to start.
3 stores · Las Vegas
- ChecklistOpening ChecklistRef: Make Line #1 · Due 11:00 AM19:44 leftMaria G.
- TaskDough proof checkRef: Proofer · Due 11:15 AM34:44 left
- MediaWalk-in floor swept and dryRef: Walk-in · Due 12:00 PM1h 19m left
- TaskHot box temp checkRef: Hot Box · Due 5:30 PM6h 49m left
- ChecklistClosing ChecklistRef: Kitchen · Due 11:45 PM13h 04m left
- Make line stocked and wiped down Snap
- Sanitizer tested at 200 ppm
- Walk-in at or below 41°F
- Dough pulled and proofing
- Oven up to 500°F
Ask PrimoGM for 3 stores
A real app, not a video. Pick a chapter, or ask Primo anything about the demo stores.
Store tablet, phone and web
Crew sign in on a shared tablet with a 6-digit PIN.
Photo proof, every step
Primo checks each photo and flags what to fix.
A GM who calls
Primo phones the shift lead when something slips.
Live in 10 minutes
Snap your SOP binder. Approve. Done.
Why switch
Clipboard apps track the work. Primo runs it.
Checklist apps hand you a to-do list and a dashboard. Primo is the GM who reads it, chases it and calls you when it matters.
The clipboard app
- Spinners on every tap while the rush waits
- Dashboards you have to go dig through
- Tickets sit open for 100+ days
- Config buried in a 20-item menu
- Every store set up by hand, one at a time
- Photos nobody looks at
Primo
- Instant taps. Big buttons that work with flour on your hands
- Primo tells you what matters, by name, before you ask
- Primo chases every ticket until there's a photo of the fix
- Say what you want. Primo shows the change, you approve it
- One template, every store, local tweaks where they matter
- Every photo checked, fails turned into tickets on the spot
Set up in 10 minutes
Snap your SOP binder. Get checklists.
No consultants and no three-week rollout. If it's written down somewhere, Primo can turn it into missions your crew can run tonight.
- 0:00
Snap the binder
Photograph your SOP binder, the franchisor manual or the whiteboard by the walk-in. PDFs and voice memos work too.
- 2:30
Primo drafts the missions
Steps, photo proof, timers, roles and which boards they land on. You see every one before it goes live.
- 9:40
Approve once, every store gets it
One template runs at all your stores. Need Summerlin to open at 9:30? Tell Primo.
- Waste logged with item, weight and reasonCloser10:30 PM
- Walk-in at or below 41°FCloser10:45 PM
- Oven crumb trays emptied and scrapedCloser11:00 PM
- Make line wrapped, dated and labeledShift lead11:10 PM
- Back door locked, alarm setShift lead11:40 PM
Photo proof AI
Primo looks at every photo. Not a sample. Every one.
Each photo gets a pass or a fail with a reason the crew can act on. Add a reference photo of how it should look and Primo checks against it. A fail opens a ticket before anyone has to notice.
- 100%
- of photos reviewed
- 0 taps
- from a fail to a ticket
- 3 packs
- pizza, coffee and retail
- Pass
Pizza QA
Round pizza: even cheese and toppings to the edge
- Fail
Closing
Walk-in floor swept, mopped and dry
- Pass
Food safety audit
Sanitizer tested at correct concentration
- Fail
Food safety audit
Make line rail product at or below 41°F
- Pass
Opening
Donut case full and faced by 6 AM
- Fail
Pizza QA
Square pizza: caramelized cheese edge
- Pass
Closing
Aisles recovered and faced
- Fail
Closing
Exterior sign fully lit
Demo photos from fictional stores. Pizza, coffee and retail packs ship with their own checklists.
Talk to Primo
Your best GM, on speed dial.
Primo knows every store, every checklist and everyone on the crew. Ask him anything, or tell him to change something. He can read and change your whole setup, and he always asks before he does.
Type it
"Move Summerlin's opening to 9:30." Primo shows the change and you approve it.
Say it
Dictate from the car or the walk-in. Attach a photo of the broken thing.
Call him
Live voice with captions. Primo also calls your shift leads when something's late.
- YouHow's Henderson doing tonight?
- PrimoBusy but fine. 31 of 38 closing steps done, one crumb tray photo failed and Jules is redoing it now.
- YouPing me when it's closed.
- PrimoWill do. You'll get a push the second it is.
Multi-store command center
Every store on one screen. The problems on top.
Open, claimed, late and closed for every store, live. Primo sorts what needs you to the top and handles the rest.
Friday, 9:12 PM
3 stores · 41 crew on shift- NorthvilleN00397%
- Open
- 3
- Late
- 0
- Tickets
- 1
Maria closed Opening Checklist
- SummerlinS01488%
- Open
- 6
- Late
- 2
- Tickets
- 0
Jen logged walk-in at 44°F
- HendersonH02181%
- Open
- 8
- Late
- 1
- Tickets
- 2
Crumb tray photo failed
Needs you
Crumb tray photo failed at Henderson
Ticket open · Jules P. · 12m
Fryer filter log is 6 minutes late at Summerlin
Primo pinged Jen
Northville sign still has letters out
Ticket 2d old · sign tech at 9 AM
Maria hit a 6-day opening streak
Send a shout-out?
White-label
Your logo in. Your app out.
Pick a color or drop in your logo and watch the app recolor. This is the same palette engine the real app uses, and every pair it makes is checked for contrast.
Your logo never leaves this page. In the app, Primo reads the logo and picks the palette for you.
Gamified crew
Make the crew want to close clean.
Everyone signs in with their own 6-digit PIN on the store tablet, so credit goes to the person who did the work. Then Primo makes a big deal about it.
Points that mean something
On time and photo-verified earns more. Ratings from managers add a bonus.
Streaks and badges
Six on-time opens in a row gets noticed, by Primo and by everyone else.
Store vs store
Weekly leaderboards per board, per store and across stores.
Share cards
Perfect closes and store of the week turn into cards the crew actually posts.
ROI calculator
What is a manager's hour worth to you?
Primo takes the chasing, checking and report-writing off your managers. Plug in your numbers.
Manager hours back every month
78 h
- Worth
- $1,872/mo
- Primo, annual plan
- $627/mo
- Left over
- $1,245/mo
Primo pays for itself when it saves each store about 8.7 manager hours a month. Your numbers, your assumptions. We don't count the tickets that stop rotting or the walk-ins caught at 44°F.
Built with operators
Built with operators in Las Vegas.
We're building Primo shift by shift with a three-store pizza franchisee in Las Vegas. Every feature on this page started as a problem at open, at the rush or at close.
No made-up logos and no paid quotes here. When our operators are ready to talk, their words go on this page. Until then, see it for yourself: the demo above runs the same day they run.
FAQ
Questions owners ask.
Anything else? Ask Primo in the demo above, or email us.
What does Primo cost?
One plan, priced per store: $249 a month, or $209 a month billed yearly ($200 at 10 or more stores). Unlimited users and devices, and Primo the AI GM is included. The first 30 days are free and you don't need a card to start.
Do my crew need their own phones or email addresses?
No. Put a tablet in the store and everyone signs in with their own 6-digit PIN. Managers and owners use the iPhone, Android or web app with their email.
How long does setup take?
About ten minutes for a first store. Snap your SOP binder or upload your checklists, and Primo drafts missions, timers, photo steps and roles for you to approve. Adding the next store takes about a minute.
Is the AI going to make changes I didn't ask for?
No. Primo can read and change anything in your setup, but he shows you every change first and waits for your OK. Every change is logged and can be undone.
What happens to photos of my crew and my stores?
They belong to you. Photos are stored with your account, used to review the work and run your stores, and never used to train our models. See the privacy policy for the details and the full subprocessor list.
Can it look like our company, not like Primo?
Yes. Upload your logo and Primo picks a palette from it that passes accessibility checks. The login screen, the store tablet and the apps all wear your brand.
We're a franchisor or have 25+ stores.
Talk to us. We do SSO, integrations and a setup team for larger rollouts, priced for your footprint.
Hire Primo for every store.
30 days free at one store or all of them. We'll help you set up, and you can cancel any time.
